In order to increase Twitter followers, one needs to have a few things in place. Here are the six top reasons why you should really bother with increasing them:
To increase brand awareness: To increase Twitter followers, it widens your company’s brand visibility and what company would not be interested in that? It also widens your company reach internationally which makes more number of potential customers aware of your products and services worldwide. This in turn increases your sales and revenue in a huge way as the reach and the market share of your brand are both increased. It becomes very simple to track, analyze and measure your brand’s growth online and also helps you to gauge your online marketing efforts.
To boost your website traffic: Now that you know your brand is popular across the globe, how will you generate traffic to your website? You can try adding links to your website on the social media sites such as Facebook and Twitter. The links will make it easier for your target audience to find you online and that too without leaving the comfort of their home. Moreover, if you are already using any kind of online marketing techniques such as article marketing, forum posting, press releases, etc. then all that you need to do is post your articles and press releases on these social media sites, add a link and watch your visitors multiply by thousands.
To promote and advertise your brand: In case you have any product or services for sale, you can advertise them by using your website and Twitter account to promote and advertise your products. It is an effective and efficient way of driving traffic to your website and creating backlinks pointing to your website which results in getting more targeted traffic to your site. This is also very good means to get noticed and the likes and dislikes of the targeted audience are easily tracked to ensure that they do come to your website.
To improve your Twitter account’s efficiency: If you do not have a good marketing strategy for your brand then this account will not only act as a marketing tool but will also help you improve your company’s performance. If you have a good strategy for your Twitter account, the number of followers will increase and the number of followers on your brand will automatically go up in proportion to the size of your business.
To make use of tools that allow you to track your followers: The Twitter application that is most commonly used by business owners is Twellow. There are other Twitter applications that can also be used. such as TweetDeck, Twitterify, SocialRadar, Tweepi, My Tweetie and Twitpic.